XING is the leading job network in the German-speaking market with over 21 million users and aims to assist individuals into finding their ideal job.

Our social content strategy is all about sharing useful and informative posts that help people discover and apply for jobs they’ll love. To engage with their audience while maintaining brand consistency, we infused some fun posts into the mix like memes and interaction posts.

From March 2022, we’ve implemented our social strategy for Vue Cinemas NL TikTok.

Since then we’ve engaged with the movie-lover community, built through our content. The approach is delivering engaging and humorous content, hopping onto trends and our film fact series. We curate a collection of exciting facts about fan-favourite movies and ensure that Vue Cinemas NL remains at the forefront of movie entertainment.

Vue – ceilings TikTok

Since the end of 2023, we’ve been delivering PostNL content to your timeline!

Since PostNL has faced many complaints on their socials, we crafted a social media strategy to change this sentiment into something positive. Our aim is to position PostNL as a brand that understands its target audience, using trends, original content, and humor with self-mockery to shift perceptions and show we’re more than just a delivery service.

Oxfam Novib is a non-governmental organisation that stands by the people who fight against inequality. They bring attention to racial, discriminatory, governmental, economic, and queerphobic issues, advocating for equal rights and opportunities. Our team is dedicated to supporting their mission, as we find this cause immensely important. During weekends and off-hours, we take pride in managing their online community, handling their Twitter, Instagram, and Facebook posts, Trust Pilot, and responding to all incoming direct messages.

Bringing two generations together on a trip to Marrakech.

In our TUI Tours & City Trips campaign, we invited two family members from different generations to explore unique destinations. Along the way, they uncovered differences, shared quirks, reflected on their past travel experiences together, and discovered how their bond grew during this trip.

With plenty of laughs and feel-good moments, we created content for every generation to enjoy.

Link to video

The Best Social Studio is bringing Disney’s magic to your TikTok algorithm.
Starting 2023, we’ve made a social strategy for Disney Benelux, came up with creative concepts and tailored international content to suit local audiences. By reaching over 250.000+ people, it is the happiest place on TikTok (unless you’re Grumpy).

For Phantasialand, we created several influencer campaigns. Working with more than 30 influencers already, since 2021. In the themeworld of Deep in Africa, Phantasialand, you immerse yourself into an adventurous journey through the heart of the jungle. As part of our campaign, we invited influencers to stay at Hotel Matamba and climb the rocky Adventure Trail to become a true explorer.

Tired of swiping left and right to find true love?

So were the single characters in the romantic comedy movie Rokjesnacht. We teamed up with Splendid to create a dynamic social campaign for the movie’s release.

By blending humor, relatable dating struggles, and memorable quotes from the film, we captured the unique charm of Rokjesnacht in the online campaign. The social channels reached a total audience of 2.7 million people, with over 800,000 views.

From November 2024, we supported the Dutch movie Z van Zus as it hit theaters and achieved Golden Film status within two weeks, attracting over 100.000 visitors.

For Dutch FilmWorks, we created promotional content, including teasers and social media videos. By building excitement both before and after the release, we ensured the buzz around Z van Zus kept growing.

Vacation season has started, but you’ve listened to the same summer playlist over and over. 

So it’s time for some refreshment, and even when you’re not going on a trip, you can still enjoy the holiday fun. How? Listen to the TUI Check-in podcast we produced on Spotify and hear the steamy, summery stories from Dutch & Belgian influencers.

Listen on Spotify

Put On Your Happy Face

For the release of Joker: Folie à Deux, we partnered with Vue Cinemas Netherlands to launch a standout campaign. The concept was simple: visit the cinema on October 3rd wearing the iconic Joker smile on your face and receive a free freshly popped popcorn. The campaign created a huge buzz, generating over 1 million views on Facebook, Instagram, and TikTok.

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While the Dutch football coach positioned his team, The Best Social positioned the socials of TUI as newsjacking, relatable, and entertaining accounts.

By staying on top of ongoing news, social trends, and creative vacation sentiments, we are able to reach their target audience and interact with them.

An online community for all Dutch movie-lovers: that’s what VUE Cinemas was looking for. A place where fans can come together to enjoy and celebrate the best movie titles and entertainment. We delivered just that with their TikTok, Facebook and Instagram channels.

In collaboration with Dutch Filmworks, we created a social campaign for the new Dutch action film Invasion.

The focus was on a young male audience, making it essential to connect with relatable elements while blending them with the film’s high-end cinematography, spectacular stunts, and intense action sequences. This approach successfully motivated young viewers to go see the movie.

A tosti is so much more than just a snack – it’s a recipe for connection.

At least, that’s the case at Luzac. The tosti is a social symbol that reflects the school’s culture, bringing students and teachers together. We aimed to emphasize this sentiment with the Tosti Mania campaign, where every person at this school appears utterly obsessed with tosti’s.

By highlighting this unique lunch tradition, we successfully increased Luzac’s online visibility and strengthened their image through humor and a fresh perspective.

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After over 13 years, the wait for Disney’s Avatar: The Way of Water was finally over. With the same love for stunning visuals, we were excited to work with the talented drag queens Ma’MaQueen and Vivaldi, as well as make-up artist Thirza King, on an influencer campaign to highlight the visuals of Pandora and the Na’vi.

Ma’MaQueen
Vivaldi

We started the @netflixnl TikTok channel in April 2021 and developed almost every video until February 2022. The account was awarded the #1 position in the Dutch Emerce TikTok Top 25: @netflixnl had the highest engagement ratio out of all Dutch brand on TikTok in all of 2021. 

Squid Game Tikkie  TikTok

During the National Week Without Meat, we created a tasty influencer campaign for Kwekkeboom.

Setting up a strategy and partnering up with 8 influencers to ignite inspiration and spur their audience into participating in our tweaked challenge: The National Borrel Without Meat. Their captivating, animal-friendly charcuterie boards and TikTok mukbangs containing Kwekkeboom’s plant-based snacks irresistibly resulted in over 1 million views. 

Inclusivity and diversity is very important to our company, which is why we were honored and excited to work on various Netflix campaigns where we could highlight this. The cherry on top of the cake: the PRIDE campaign featuring NikkieTutorials. We introduced a watch guide with titles full of trans and non-binary representation.

PRIDE campaign

2K40 inspires and helps Gen Z to become the healthiest and happiest generation in 2040. Their creative content focuses on empowering young people to feel good – physically, as well as mentally and socially. Because the better you feel, the better the choices you make for yourself and the world around you!

To help achieve this amazing goal The Best Social created a social media strategy, as well as editorial content for Instagram, YouTube and TikTok.

Since 2019, we’ve made the appetizing content for the Instagram and Facebook accounts of Kwekkeboom Oven & Airfryer. The content mix ranges from bitterbal-memes to elegant photoshoots that will make your mouth water: anything to get the fans hungry for more! 

Our team developed up to 70% of every week’s editorial content for Netflix NL/BE’s Instagram, Facebook, Twitter and TikTok channels between 2019 and 2022. This included creating recurring social formats, using fan insights for locally relevant content and, finally, adapting content from other Netflix pages.

Last summer we created multiple TikTok assets for the Heinz Grilling Campaign. To do this, we used multiple influencers who shared the same message using a TikTok sound: it’s all about a good flip and squeeze. 

The Best Social was responsible for the social media launch campaign of Netflix’s kids show Karma’s World in both The Netherlands and Germany. It included influencer campaigns and merchandise packages.

For one day only we, together with Netflix, transformed all social Netflix accounts to Netflix Brabant. To promote the newest ‘Dutch original’: Undercover, which takes place in Brabant.
FYI, Brabant is a province within the Netherlands with their own dialect and customs. We were trending topic all day and reached the regional press with our Brabant take-over.

For this employment agency specialized in the food service industry we create editorial content monthly with the focus on the young millennials. The editorship started with a matching strategy and a photoshoot, with the employees with in our minds the social media output. The content pays particular attention to the target group of students with recognizable memes, tips for working in the food service industry and engagement posts. See our project for examples.

In 2017 the Dutch high school movie Misfit came out. It was a big succes with over 250.000 visitors! So it was about time for Misfit 2. Again we created their social media strategy and did content creation in the months leading up to release. In which we focussed on highly interactive content to hype up the diehard fanbase for the sequel. Misfit 2 attracted over 100.000 visitors in under 1 month! Check our project for a quick impression.

In the sequel of 100% Coco the styletiger travels to New York. For this new movie we were responsible for the social media campaign. With dilemmas, quotes, cast videos, interactive stories and a live report at the premiere we managed to reach and engage with the young and enthusiastic target audience.

The romantic comedy All You Need Is Love was the Dutch christmas movie of december 2018. We as a studio created a social media strategy to present this movie as a must-see christmas movie. We did this for example by highlighting characters, quotes, countdowns and by centralizing the romance what characterize this movie.

Vue is one of the biggest movie theater chains in The Netherlands, with the best popcorn in the country. We take care of the strategy, advertising and content editing for all of Vue’s social channels. We also develop social campaigns and do live reporting at Dolby Cinema premieres, like Beauty and the Beast.

Every year we hand out The Best Social Awards to companies, creative influencers, celebrities and other internet heroes. Together with our team we are responsible for creating the event and everything with it. Including the social channels.

In our monthly podcast we dive into the depths of social media, with an interesting guest from the industry: from vloggers to marketeers. As The Best Social Studio, we are responsible for the editing, production and distribution of the one and only social podcast of The Netherlands.

The makers of Dutch hit movie Verliefd op Ibiza (In Love With Ibiza) are back with a new, tropical movie: Verliefd op Cuba (In Love With Cuba)! We are responsible for the movie’s social channels and make sure our followers do not miss out on anything. From teasing the fact that famous actor Jan Kooijman plays a main role to gorgeous story video’s made on the Cuban set.

Together with TUI Nederland and influencer agency FIRST we created a podcast series with exciting travel stories. Told by Dutch actress Katja Schuurman, three travel influencers and reality star Pauline Wingelaar. The stories vary from giving birth in an Italian supermarket to a steaming-hot date in the Balinese jungle. Our Studio was responsible for (final) editing, monitoring the recordings, creating the voice-over and accompanying social content. The episodes have been listened to for over 8.500 times and can be found on iTunes and Soundcloud.

Royal Theatre Carré asked us for a social advertising campaign to highlight their unique offer of special plays and performances. By advertising on social media we created specific target audiences, whom we targeted with valuable and relevant content through remarketing.

Dutch actress Tjitske Reidinga is Doris in this unique movie. For distributor Entertainment One we published and created part of the social content for this movie and we were responsible for the overall social strategy. The movie contributed to the most successful Ladies Night of 2018 and reached 280.000 visitors so far.

Every year, TV magazine Televizier organizes the Gouden Televizier-Ring Gala, the most prestigious television awards in The Netherlands. For the second year in a row, we creates a video urging fans to vote on their favorite shows for the most important prize: the Gouden Televizier-Ring. Aside from this, we surprised the last three nominees for the Gouden Televizier-Ring with their nomination. We were responsible for everything from the creative concept to production. Click on “view project” to see the surprise video’s for the nominated show de Luizenmoeder.

The Best Social Studio works for various movie distributors like Splendid, The Searchers, Dutch FilmWorks and EntertainmentOne. Aside from Dutch movies we also manage the social media campaigns for blockbusters, arthouse movies and Hollywood productions. Check out the project for some examples.

Once a year Magnum launches a new product with an exclusive event based on the universal commercial. This year’s theme: the roaring 20’s! The Magnum Mansion opened its doors in the prestigious Amstel Hotel and we took care of the social media during the whole campaign. We translated the concept “a peek behind closed doors” into the social designs. During the event we created vivid Instagram stories and after the event we created recognizable memes.

Every last Friday of the month the party is on at the Van Gogh Museum during Vincent on Friday. We create matching visual content for each edition of this event in order to reach the hipster community of Amsterdam through social media.

Together with Coosto and The Best Social Media we organised an event with the hashtag #TWEUROVISION. This was a live-tweeting event at which tweeps physically came together during the Eurovision Songfestival. The hashtag reached 7.9 million impressions and was trending topic in The Netherlands. The media reach of Tweurovision ended on 22.909.474 views. Check out the project to see some examples.

We gave two workshops to astronaut André Kuipers and his team. In a workshop focused on Instagram we provided André with insights in the possibilities of the platform. In a second, more general workshop with accompanying assignment we inspired his team to apply their mission and vision to their social media channels.

L’HOMO, the gay magazine of the makers from popular Dutch magazine LINDA, celebrates its 10th anniversary this year. Worth a party! To celebrate the anniversary we created an Instagram Story in collaboration with our publishing platform The Best Social Media, with 105,000 views as a result. We also provided an advice for the launch of L’HOMO’s Instagram account. As a result, the magazine covers of the past years were published as tiles.

100% Coco the movie is thé movie for real styletigers. The successful 100% Coco book series got its own movie which we represented on social. We created content to fit the target group and the tone of voice of author Niki Smit. Think: quotes, interactive stories and moodboard selfies from the set.

Misfit is a must-see highschool comedy for every teenager in The Netherlands and Belgium, with a cast that consists of YouTubers and popular online influencers. The movie received a “Golden Movie” award at the Dutch Film Festival. We did the social strategy for Misfit and created content that went viral within a blink of an eye.

Vodafone/Ziggo’s webcare team asked us for an inspirational workshop. We shared lots of examples from our platform The Best Social Media and discussed critical questions about social media.

We offered an interactive workshop to the editorial staff of The Netherlands’ largest news outlet and discussed the latest social media trends. The department was all ears – and so were we – during critical discussions about social media. We also offered the NOS HR team insight in the world of HR on social media.

On our platform The Best Social Media we do not only publish blog about the best of social media. The Studio thinks along in creative content – whether those are Instagram Stories or Facebook video’s – in which we stimulate interaction with our followers.

For Intertoys, we developed a campaign to highlight the brand’s playfulness on their social media channels. The content revolves around the holidays and aims to reach the target group with games, GIF stickers and wish lists. We also thought of “Home Challenges” to challenge parents and children at home to interact with Intertoys.

Every last Friday of the month the party is on at the Van Gogh Museum during Vincent on Friday. Brought to life to bring the hipster community of Amsterdam to the museum more often. We create matching visual content for each edition of this event in order to reach them. Click on projects to see more! 

For one night only Magnum opened the doors to the Magnum Playground, to introduce the new Magnum White Chocolate & Cookies! An exclusive list of influential Dutch guests were challenged to give in to their ‘pleasures’. In collaboration with Magnum and Glasnost Amsterdam we developed the social media campaign for this special event, including a live foto and video report during the event. More than 66.000 fans visited the Instagram account of Magnum during the party, during the entire campaign we reached over 1 million unique users on Instagram.