A tosti is so much more than just a snack – it’s a recipe for connection.
At least, that’s the case at Luzac. The tosti is a social symbol that reflects the school’s culture, bringing students and teachers together. We aimed to emphasize this sentiment with the Tosti Mania campaign, where every person at this school appears utterly obsessed with tosti’s.
By highlighting this unique lunch tradition, we successfully increased Luzac’s online visibility and strengthened their image through humor and a fresh perspective.